ZELKIFLI R NGOUFONJA
Founder and CEO, Quick-Witted Management
Zelkifli R Ngoufonja is a seasoned leader with an extensive background in sports management, international relations, and strategic communications. As the Founder and CEO of Quick-Witted Management, Zelkifli leads a dynamic agency specialising in sports marketing, digital communication, PR, and media relations. His firm, established in July 2017 in Switzerland, is at the forefront of promoting strategic initiatives in Africa, combining innovative strategies with deep regional insights.
Before founding Quick-Witted Management, Zelkifli was leading Africa’s Member Association Division at FIFA, where he played a pivotal role in shaping the development of football on the continent. His leadership at FIFA was marked by successful engagements with governments, football federations, and key stakeholders, enhancing Africa’s global presence in sports. His expertise in sports diplomacy and management has since propelled him to consult for a variety of international organisations.
Zelkifli’s career spans numerous high-profile consulting engagements with prestigious international organisations, including the International Cricket Council (ICC), MGI-Telecommunications, The Islamic Development Bank, The United Nations, International Committee of the Red Cross (ICRC), and International Federation of Red Cross and Red Crescent Societies (IFRC). These experiences have enriched his perspective on international development, business diplomacy, and cross-sector partnerships, making him an invaluable asset to his clients.
His leadership at Quick-Witted Management is driven by a clear vision to bridge global and African markets, using sports, communication, and strategic partnerships as powerful tools of engagement. Zelkifli is widely respected for his integrity, strategic acumen, and his ability to deliver tailored solutions that align with the unique needs of his clients, whether they are governments, international organisations, or private enterprises.
With a wealth of experience in both public and private sectors, Zelkifli is recognized for his ability to execute complex international strategies, fostering partnerships that deliver impactful results. His extensive network and proven track record in promoting global initiatives, make him a trusted leader in the fields of sports diplomacy and international relations.