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QWM orchestrated comprehensive media coverage, involving over 140 media representatives and African influencers from a variety of platforms, including print, radio, television, electronic media, and social networks. The agency gathered and analyzed media outputs, from articles to tweets, providing detailed metrics on reach, impressions, and sentiment analysis.

Content Distribution and Narrative Crafting

QWM played a key role in shaping and distributing narratives, highlighting Morocco’s football infrastructure, partnerships with other football federations (such as Zambia), and endorsements from influential figures like George Weah and Antoine Bell. These efforts strengthened Morocco’s image as a well-organized and serious contender for hosting AFCON 2025.

Public Sentiment Analysis : Gauging Perception

Another aspect of QWM’s work was analyzing public sentiment surrounding Morocco’s bid. By tracking reactions (positive, neutral, or negative) to social media posts, the agency adapted its strategies to maintain a favorable image of Morocco’s bid.

Influencer Engagement: Leveraging Key Endorsements

Sports influencers and other notable figures were engaged to endorse Morocco’s bid, with QWM capitalizing on tweets and statements from these personalities to boost the visibility of Morocco’s football facilities and infrastructure.

Collaborations and Strategic Alliances : Highlighting Partnerships

QWM emphasized Morocco’s collaboration with other African football federations, such as Zambia, to underline its commitment to the advancement of football across the continent. Positive testimonials from international football figures further added credibility to Morocco’s bid.

Public Engagement and Sentiment Management

QWM’s strategy also focused on maintaining a positive public image for Morocco’s bid by fostering engagement across social media platforms and effectively managing any negative sentiment that arose.

In summary, Quick-Witted Management executed a comprehensive media relations and communication strategy to promote Morocco’s football progress and infrastructure in support of its 2025 AFCON bid.

A Strategic Media Approach to Promote the Moroccan Pavilion

QWM’s strategy revolved around identifying relevant media outlets, contacting journalists, and coordinating interviews with representatives of the Moroccan Pavilion. This proactive approach not only drew increased attention to the pavilion but also generated significant media coverage. “We identified key media, reached out to journalists, and organized interviews, which sparked growing interest and substantial coverage,” the report highlights.

A Leading Agency Connecting Africa to the World

QWM stands out as a full-service agency specializing in consulting, marketing, event management, and infrastructure. It connects Africa to the world through solutions in sports marketing, lobbying, event management, and communication strategies. QWM also offers public relations, digital strategy, and branding, making it a key player in supporting high-impact projects across the continent.