Quick-Witted Management and the Royal Morocco FA’s 2025 AFCON BID
Morocco’s bid to host the 2025 Africa Cup of Nations (AFCON) stood out thanks to a remarkable media strategy led by Quick-Witted Management (QWM). Through carefully planned initiatives, QWM positioned Morocco as a top contender for this prestigious sporting event.
The primary goal of QWM’s campaign was to position Morocco as the most attractive option for hosting AFCON 2025. This was achieved by showcasing the country’s top-notch infrastructure, its experience hosting major events like the Club World Cup, and the continued growth of Moroccan football.
The campaign aimed not only to capture the attention of African media but also to gain international traction. Global media outlets like CNN and Mundo Deportivo covered Morocco’s bid, raising international awareness and support.
QWM orchestrated comprehensive media coverage, involving over 140 media representatives and African influencers from a variety of platforms, including print, radio, television, electronic media, and social networks. The agency gathered and analyzed media outputs, from articles to tweets, providing detailed metrics on reach, impressions, and sentiment analysis.
Content Distribution and Narrative Crafting
QWM played a key role in shaping and distributing narratives, highlighting Morocco’s football infrastructure, partnerships with other football federations (such as Zambia), and endorsements from influential figures like George Weah and Antoine Bell. These efforts strengthened Morocco’s image as a well-organized and serious contender for hosting AFCON 2025.
Public Sentiment Analysis : Gauging Perception
Another aspect of QWM’s work was analyzing public sentiment surrounding Morocco’s bid. By tracking reactions (positive, neutral, or negative) to social media posts, the agency adapted its strategies to maintain a favorable image of Morocco’s bid.
Influencer Engagement: Leveraging Key Endorsements
Sports influencers and other notable figures were engaged to endorse Morocco’s bid, with QWM capitalizing on tweets and statements from these personalities to boost the visibility of Morocco’s football facilities and infrastructure.
Collaborations and Strategic Alliances : Highlighting Partnerships
QWM emphasized Morocco’s collaboration with other African football federations, such as Zambia, to underline its commitment to the advancement of football across the continent. Positive testimonials from international football figures further added credibility to Morocco’s bid.
Public Engagement and Sentiment Management
QWM’s strategy also focused on maintaining a positive public image for Morocco’s bid by fostering engagement across social media platforms and effectively managing any negative sentiment that arose.
In summary, Quick-Witted Management executed a comprehensive media relations and communication strategy to promote Morocco’s football progress and infrastructure in support of its 2025 AFCON bid.