QWM Boosts Visibility of Moroccan Pavilion at Cannes Film Festival 2023
From May 15 to May 28, 2023, QWM was at the helm of communications for the Moroccan Pavilion at the Cannes Film Festival, with a clear objective: to increase the pavilion’s visibility, attract media attention, and promote Morocco’s presence in the international film industry. The agency played a pivotal role in organizing interviews with both local and international media, ensuring the pavilion’s prominence throughout the festival.
A Strategic Media Approach to Promote the Moroccan Pavilion
QWM’s strategy revolved around identifying relevant media outlets, contacting journalists, and coordinating interviews with representatives of the Moroccan Pavilion. This proactive approach not only drew increased attention to the pavilion but also generated significant media coverage. “We identified key media, reached out to journalists, and organized interviews, which sparked growing interest and substantial coverage,” the report highlights.
Strengthening Morocco’s Position in the International Film Industry
The communications activities executed for the Moroccan Pavilion at Cannes greatly enhanced its visibility, generating positive media attention and fostering stronger connections with professionals in the film industry. The outcomes, including a robust online presence, positive audience reactions, and partnership opportunities, demonstrate the effectiveness of QWM’s strategies and the impact of their efforts.