QWM operates across three integrated layers — CEO-led counsel from Zürich, regional executive teams across QWM Africa, and a continental network of media and institutional partners. Built to deliver strategic intelligence at the scale African sport now demands.
The same three-layer architecture delivers all five mandates — including the Market Access Suite for international brands and capital allocators, where Zürich-led strategy meets continental on-ground deployment.
Direct strategic counsel from the CEO. Federation presidents, ministers, and host-nation principals deal with the person who built the read — not an account team layer.
This is where governance reads, electoral landscapes, integrity diagnostics, and high-stakes positioning live. Signed off at CEO level. Never delegated.
Execution is orchestrated through QWM Africa — regional teams operating across the Maghreb, West Africa, East Africa, Central Africa, and Southern Africa.
Each regional office is led by senior executives with direct standing in their markets — former federation officials, ministry advisors, sports-rights operators, and intelligence-led communications specialists. The mandate brief travels from the CEO to the regional executive who owns delivery on the ground.
This is the layer that distinguishes QWM from boutique advisories without continental presence and from international agencies without local depth.
A curated network of 800+ working journalists, 200+ creators, and platform-native distribution channels across 23+ African markets — activated by the regional teams to a defined narrative brief.
Network capacity is a delivery surface for strategy. We do not run campaigns for organisations that have not first done the strategic work.
Each QWM Africa regional office is led by senior executives whose careers have been built inside the institutions our clients are trying to navigate. This is what allows a single mandate brief to travel intact from Zürich into the room where the decision actually lands.
QWM Africa operates across all five regions of the continent — with deepest institutional standing in the Maghreb, francophone West Africa, and the Horn. Native-language delivery in English, French, and Arabic.
Regional offices coordinate continuously. A federation electoral cycle in West Africa, a host-nation positioning play in the Maghreb, and a sovereign-capital brief in Southern Africa run on the same operating rhythm — managed centrally, executed locally.
Federation, ministerial, and host-nation positioning across Morocco, Algeria, Tunisia, Libya, and Egypt. Lead office for the Morocco mandate.
Francophone West Africa coverage — Côte d'Ivoire, Senegal, Mali, Burkina Faso, Guinea — with bilingual EN/FR delivery and federation-level access.
Kenya, Ethiopia, Tanzania, Uganda, Rwanda. Strong standing in CECAFA institutional landscape and the Horn of Africa diplomatic surface.
Cameroon, Gabon, DRC, Republic of Congo, Equatorial Guinea. CEMAC-zone federations and resource-state sport-investment positioning.
South Africa, Zambia, Zimbabwe, Mozambique, Angola, Namibia. COSAFA-region work and the gateway market for sovereign capital allocators.
FIFA, CAF, member associations, electoral cycles, integrity bodies, regulatory frameworks, and the continental institutional landscape.
Host-nation strategy, bid positioning, soft-power architecture, ministerial coordination, and the geopolitics of major tournament hosting.
Sovereign wealth, family offices, and institutional capital evaluating African sport as an asset class, influence vector, and continental positioning play.
Three new mandates accepted per quarter. Confidential briefings reviewed within 72 hours.
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