Boutique strategic intelligence at the intersection of African football governance, geopolitics, and sports diplomacy — for federations, governments, and the international brands and capital seeking informed access to the continent's sport opportunity.
QWM does not pitch for briefs. We advise the principals who write them — federation leaderships, ministries of sport, host nations, sovereign allocators, and the institutions positioning African football inside global capital and geopolitics.
The work is intelligence-led: governance reads, geopolitical positioning, integrity diagnostics, narrative architecture, and the orchestration of media and influence networks where execution is required to follow strategy.
Confidential reads on federation politics, electoral landscapes, regulatory exposure, and integrity risk across CAF member associations and adjacent governing bodies.
Strategic counsel for host nations, ministries, and capital allocators on how African sport intersects with state interest, soft power, and continental positioning.
The systems that shape how a country, federation, tournament, or institution is read across media, capital, and continental opinion. Designed before activation, not after.
Delivery through QWM Africa — five regional offices led by senior executives with direct standing in their markets, activating a curated network of journalists and creators across 23+ countries to a defined narrative brief.
A proprietary methodology for international brands, sponsors, and capital allocators entering African football and continental sport — turning ambition into entry through frameworks built on a decade inside the institutions our clients are trying to navigate.
Three flagship deliverables: Market Entry Strategies (commercial, regulatory, partnership architecture) · Investment Theses for sovereign and institutional allocators · Activation Programmes for sponsors and brands going live on the ground. Bid books, hospitality and rights deployment plans, and bespoke dossiers produced as mandates require.
A multi-year body of work positioning Morocco at the centre of African football's continental and global narrative — through the lead-up to and execution of major tournament cycles, infrastructure investment, and continental diplomacy.
Strategic positioning, narrative architecture, federation-level counsel, and network orchestration across the FIFA Club World Cup 2025 cycle, AFCON readiness, and the long-arc positioning toward the 2030 World Cup.
Founder & CEO, QWM.
A decade inside FIFA, with senior responsibility for the institution's relationship with all 54 African member associations as the senior FIFA principal for the African region.
Field operations with the International Committee of the Red Cross across complex and post-conflict environments — including the first senior FIFA mission into post-conflict Somalia in 2015.
Strategic advisor on the Morocco mandate across federation, ministerial, and host-nation positioning — from the FIFA Club World Cup 2025 cycle and AFCON 2025 (delivered), through to WAFCON 2026 and the long-arc 2030 World Cup horizon.
Author and operator across governance intelligence, prediction-market analytics, and continental sports diplomacy — based in Zürich, working continentally.
"The institutions that will shape African football's next twenty years are being built right now. The question is not whether to be in those rooms — it is who you let advise you when you are."
Football associations, continental confederations, and tournament organisers operating at federation-board level.
Ministries of sport, tourism boards, and host-nation strategic offices positioning around major continental and global tournaments.
Sovereign wealth, family offices, and institutional allocators evaluating African sport as an asset class — buying QWM as the trusted local intelligence layer.
Global consumer brands, rights buyers, and sponsorship principals seeking entry, activation, or commercial deployment across African football and continental sport.
Host cities, organising committees, and bidding authorities for AFCON, FIFA tournaments, and continental sporting events.
QWM accepts three new mandates per quarter. Confidential briefings reviewed within 72 hours.
Request a Confidential Briefing
